I’m pretty sure you have never heard of the word dotado (doh-ta-doh) and what it means. dotado is a Spanish term that means gifted, blessed or to be endowed with. Being gifted and blessed are the quintessential words that represent the founder and creative mind behind dotado apparel, Sean James. His love for fashion, graphic design, art, literature, music, people, and living a positive lifestyle is what drives the dotado apparel brand forward.

As a young adult, not being able to afford quality luxury designer clothing brands fueled his desire to create his own fashion line. His appreciation for timeless modern designs that focuses on superior quality is the core value for dotado apparel.  Sean is a native of Kenner, Louisiana. He has had the honor and privilege of collaborating with fellow New Orleans native and Hip-Hop artist Jay Electronica. Inspired by a verse from Jay Electronica, Sean used his graphic design talents to uplift the human spirit by creating the “a thousand kisses to the haters, CAUSE THEY MAKE ME GREATER” t-shirts. The design was presented to Jay for his blessings and received his approval.

dotado apparel is not your run-of-the-mill urban brand. We are adamant about honoring and elevating Black fashion by expanding its legitimacy and respect for Black designers through artsy and edgy designs.  Instead of begging for a seat or invitation to the fashion roundtable, Sean James seeks to build a present-day “fashion roundtable” for Black fashion brands and creatives. Sean wants to pay it forward and leave a legacy of helping and uniting Black fashion designers regardless of their stature in the industry.

The clothes we wear reflect our lifestyles, attitudes, and personalities. As an avid motorcycle rider and enthusiast who loves to ride in his spare time, Sean was inspired to design his own line of leather and protective jean jackets. Passion, inspiration, and dedication represent the aspects of Sean’s life which led to the creation of a brand that you’ll love, and that asks you to “Dare To Live Everyday”.