I’m pretty sure you have never heard of the word dotado (doh-ta-doh) and what it means. dotado is a Spanish term that means gifted, blessed, or to be endowed with. Gifted and being blessed with talents are the quintessential words that define the founder and creative mind behind dotado™ apparel, Sean James. His love for fashion, graphic design, art, literature, music, people, and living a positive lifestyle is what drives the dotado apparel brand forward.

dotado apparel is not your run-of-the-mill urban brand. We are adamant about honoring and elevating Black fashion by expanding its legitimacy and respect for Black designers through artsy and edgy designs.  Instead of begging for a seat or invitation to the fashion roundtable, Sean James seeks to build a present-day “fashion roundtable” for Black fashion brands and creatives. Sean wants to pay it forward and leave a legacy of helping and uniting Black fashion designers regardless of their stature in the industry.

The clothes we wear reflect our lifestyles, attitudes, and personalities. As an avid motorcycle rider and enthusiast who loves to ride in his spare time, Sean drives to design his line of leather and protective jean jackets. Passion, inspiration, and dedication represent the aspects of Sean’s life that led him to create a brand that you’ll love and that asks you to “Dare To Live Everyday.”